Site Projects

“Double Exposure·Factory Rebirth” Jing'an Innovation Galaxy Site Project

Host
Organizer
Co-organizer

Project Introduction

“Jing’an Innovation Galaxy Site Project” can be traced back to Shanghai Metallurgical Machinery Factory founded in 1959, which witnessed and represented the industrial progress of PengPu, and more broadly, the entire Zhabei area. The uniquely large span architecture embodies great cultural and historical values, based on which the new Jing’an Innovation Galaxy Site intends as an innovation engine of Shanghai while keeping the old industrial flavor intact. As a future cultural landmark, the Galaxy Site houses various creative industries from theatres, studios to IP incubation and investment transactions. Focusing on innovation while retaining historical traces, Jing’an Innovation Galaxy will motivate public engagement and the integration of economic activities and lifestyle.

Theme Interpretation

Double exposure is a photography jargon, which means that superimposing two images on one film by exposing it twice. A profound and historical transformation is underway of a factory which houses manufacturing machinery and strengthens the city’s tangible forces to Jing’an Innovation Galaxy Site which provides intangible, that is, spiritual and cultural, values and services to the public. Breaking through the old-fashioned exhibition model as guided by educated professionals, two flash activities will be held at the old Shanghai Metallurgical Mining Machinery Factory and the renovated Jing’an Innovation Galaxy in October and December 2017 with a common theme “double exposure, the factory rebirth”. They will show the public how values miles and decades apart may co-exist in a temporal-spatial unity.

Exhibition

Focusing on the theme ”Double Exposure·Factory Rebirth”, Jing’an Innovation Galaxy will launch two sessions of Art Exhibitions, that is, “We Workers Have Power” (October 2017) and "We All Have Power ” (January 2018), together with participatory and interactive art installations, art markets and music parties. These localized public events are designed to inspire visitors with the concept that art transforms and sublimates our beloved city.
The activities in October will combine art installations, art market and outdoor movies in a retrospective sub-theme “We Workers Have Power”. Inspired by industrial waste materials, the artists have create various forms of new media art including land art, neon sign installation and voice installation. This immersed industrial experience will connect people with space and history. The 50-vendor art market features experience and participation rather than buying and selling .Combining vintage and modernism, the market will introduce to its visitors a wide range of activities, such as worker’s canteen, art workshops, traditional handicraft and outdoor movies, compacting generations of memories into a single place. In 6 January, empowered by new functions of the space, another sub-theme “We All Have the Power” will take over, offering events with elements of film culture and performing arts as the connective medium, so as to motivate public involvement. It will also reshape the perception of Jing’an Innovation Galaxy as a film/cul- tural base through experimental drama, interactive street shows and unique “crowd-involved” music festival in the renewed “factory”.

Venue

Jing’an Innovation Galaxy (No.210 Wenshui Road, Jing’an District, Shanghai)

Period

21 October, 2017 and 6 January, 2018

Public Transportation

Metro: Exit 3, Wenshui Road Station (Line 1)
Bus: Wenshui Road and New Gonghe Road Stop (Line 4, 179, 762 and 879)

Curators
Shanghai Purple Roof Art Gallery

Shanghai Purple Roof Art Gallery was founded in 2006 as a new public art space, as well as a multi-functional institute that features creativity, production and exhibition .As a curatorial team, “Purple Roof” focuses on artistic creation and practice, advocates the concept of “art is life” and provides strategic planning and innovative execution of public art events. “Purple Roof” has success- fully organized “Jing’an International Sculpture Project” in 2010, 2012, 2014 and 2016, and it is the key curatorial and executive team of the sculptural section of Shanghai Art Fair for eight consecutive years from 2007 to 2014.